A gaggle of coffee drinkers…
I have a friend called Christine.
She is very tall (totally irrelevant to the story).
She works in a fancy corporate office in Auckland.
She is part of a regular gaggle that go out to get a daily takeaway coffee.
Christine got herself a shiny new reusable coffee cup.
Day 1 – a couple of the gaggle took the p!ss out of her for being a ‘tree hugger’
Day 2 – nobody said anything
Day 3 – a couple of other members of the gaggle started using reusable cups
Day 10 – every single person in the gaggle was using a reusable cup
But then along come stories like the one about my tall friend Christine and it reaffirms my belief in the power of small changes.
What we do may feel insignificant, but man it can cause some damn cool ripples.People inherently want to do the right thing, they just don’t want to feel like a dick by being the first one to do something differently.
Making your own small change will help normalise behaviours for others – how awesome is that?!?
Simple changes – big impact